Trade Tools

The Trade Tools Group is a major nationwide supplier of Cutting Tools and Engineering Supplies to the New Zealand Engineering and Manufacturing sectors. Established in 1955 the group has always been 100% Kiwi owned and operated and prides itself on having the skills and knowledge to ensure all the serviced sectors receive the best advice and support available.

In 2021, Trade Tools came to us to create an online experience that would streamline the browsing and buying process. We worked closely with the team at Trade Tools to redefine and simplify the category structure and design a front end that showcases product attributes and rich product data. The products are integrated with the product management system with the capability in the website CMS to refine attributes for the use of filters and display options, making it easier for customers to find and narrow down their product selections.

The front end caters for both B2C and B2B customers with the option to place orders as a cash sale user or log in as a Trade Account customer. Behind the scenes mappings to Trade Accounts means existing Trade Customers can access any special pricing, as this is called and applied through integration with Trade Tool's Business Management Software Propella. There is also integration for new Trade Accounts to flow through to the website to trigger an automated invite email.


  • B2B Trade Accounts with special pricing
  • Automated Customer Account Creation with Email Invites
  • Automated Category Population driven by custom attributes
  • Various Product List Views
  • Back-end filter and attribute management
  • Integrated Order History
  • Click & Collect
  • Menu Builder
  • Saved Lists & Quick Reorder from lists