Deane Apparel was founded in 1932 as a family business. They pride themselves on creating high-quality uniforms and workwear fit for purpose, but also remain stylish and on trend. They are passionate about our planet and the people who inhabit it. They remain steadfast in maintaining these values through every relationship.

Deane has worked with us on their website, which launched early 2019. Their aim was to showcase their offering using various templated pages. The page templates use various different layouts and styles including elements such as a content rotator panel as well as a number of other content elements.

The next step has been to take their website and transform it into a B2B eCommerce website, suited for their biggest target audience. This enabled companies to easily buy uniforms and workwear through their website. The site is closely integrated with Deane Apparel’s business software Silk for product and debtor account data. For new leads, the website is integrated with Salesforce.


  • Advanced Search Module
  • Blog Module
  • Salesforce Integration
  • Lookbook Module
  • Mega Menu Builder
  • Scheduled Panels
  • Promotion Engine
  • Wishlist Favourites Module
  • Integration with Silk (Garment Management System)


  • Custom Stock Rules
  • Product Attribution
  • On Account Customer Integration with Silk + User Authentication via API
  • Credit Limit Validation
  • Enquiry Form for Out of Stock Products
  • Embroidery Request Form