Top 7 reasons why your eCommerce business should have integrated systems

8 Nov 2021

When setting up an eCommerce store, it’s hard not to focus squarely on nailing customer experience. But behind the scenes, you’re likely juggling a myriad of disparate platforms and systems, each with its own set of data. Processing that data takes time and effort, and if you’re doing that manually, it’s likely affecting how quickly your business can grow.

Systems are the lifeblood of eCommerce businesses, and without seamless integrations to connect them, you’ll soon run into efficiency challenges – not to mention waste time and money.

When done right, integration can boost your business – without any extra work. Here’s why every eCommerce business should be integrating its systems:

1. Less risk of human error, improved data accuracy

Essentially, integration significantly reduces (even eliminates) human error. You don’t need someone to manually enter the same data into multiple systems – the integration does it for you automatically. This minimises duplicates and inconsistencies that often happen with manual processing, improving your data accuracy overall.

2. Fewer manual processes, better efficiency

Automation is arguably the biggest benefit, because of its direct impact on productivity. Without the need for human resources, your team can focus on other high-value tasks, and with streamlined processes, you can track all aspects of your business and customer transactions.

3. Efficiency equals lower operational costs

Integration has a positive influence on your bottom line, too. Not only does it reprioritise how and where you spend your people power, but an integrated flow of real-time data will also provide you with the insights to remove unnecessary costs – and make informed business decisions.

4. Keeps the business in sync for better customer service

With your systems integrated, inventory and customer transaction data can be updated in real-time and are accessible when you need them. This enables you to provide a better customer experience across multiple channels, devices, and touchpoints, and keep your customers in the loop with stock availability or shipping information.

5. Greater control and financial insight

With tightly integrated eCommerce systems, everything is in one place – and right at your fingertips. This gives you greater control over every aspect of your business, and the ability to access reporting information quickly. It’s these insights that help you adapt your marketing and sales strategy and address any other business problems.

6. Increased brand trust and credibility

When customers have visibility of all steps in the buying process and accurate order information, they’re much more likely to purchase from you again. You can manage incentivised loyalty programmes easily, give customers access to their order history and use AI technology to suggest personalised recommendations – all value-add features that modern online shoppers have come to expect. Increased customer satisfaction simultaneously builds trust and reputation too.

7. Integration paves the way for scaling up

As your eCommerce business grows, so does your team’s to-do list. That work will be time-consuming and there will come a point where you hit a workload ceiling. You’ll also lose your agility to react to market changes quickly. Integration does the heavy lifting by removing those roadblocks, providing a much smoother experience as your business continues its path to success.

Improved efficiency, happy customers

The process of integrating your eCommerce website with other critical business systems will eliminate manual and duplicate data entry, reduce operational costs and make back-end operations more efficient. In short, seamless data integration boosts employee productivity and ultimately, the customer experience too. With greater control and insight, you’re well-placed to take your eCommerce business to the next level.

At Solutionists, we’re experts in eCommerce integration. For strategic help getting the most out of your systems, get in touch with the team today.

author:

Solutionists

date published:

8 Nov 2021