The platform you choose needs to provide flexibility and scalability to make it easy to change design elements, however, a website doesn’t just need to be visually appealing, it also has to deliver on functionality, stability, security and speed. These things are determined by the platform architecture and the ecosystem in which it operates. Like with any ecosystem, each is unique in one way or another, therefore, before you choose an ecommerce solution, it can be a huge advantage – and even help in the decision-making process, to understand how the platform “works” and the impact this will have on your website and on your business.