4 signs that indicate you need to re-evaluate your current eCommerce platform

2 Jul 2019

Nowadays, organisations in B2B and B2C need an integrated eCommerce platform to deliver the experience customers demand while also managing the complexities in the back end. 

As your customer base expands, it becomes critical to evaluate the performance and capability of your eCommerce platform. You know the competition is so intense when even a small thing can make the difference between success and failure. Thus, you must look into every detail — order management, fulfilment, product recommendations, personalized offers, omni-channel experience and post-sales support.

So, at what point do you decide to update your current systems?

Here are four signs that indicate it’s now time to re-evaluate your current eCommerce situation and upgrade to one that will support your growing online business.

1.Annoying integration issues

Maintaining several business systems manually cost time and money as you need to interpret and format your data. Your time is consumed with adding and updating your products by hand or combining multiple spreadsheets together to get the right report for marketing or accounting. 
With a well-integrated eCommerce platform your efficiency will improve significantly as you no longer have interpret and format your data. It will also incorporate all tasks including (email) marketing, sales, CRM and ERP systems. Using an eCommerce partner that knows the system inside and out is essential to the success of your business. It will provide you with the much-needed flexibility to support additional procedures and processes.

2.Difficult manual order process that exhaust precious time and resources

If your current eCommerce platform still heavily depends on manual processes to complete simple transactions, a more integrated eCommerce platform helps you run your day-to-day operations much more smoothly to make room for other projects. 
An eCommerce platform that works for you should have automated inventory feeds from your warehouse and your drop ship vendors, warehouse management to help keep inventory on track, automated tracking number synchronisation for all your orders and an accounting system to track your profits and losses. 
This will help personalise the eCommerce shopping experience and increase sales, save time and money with a more integrated eCommerce platform.

3.Outdated systems that don’t allow for growth and expansion

You’re looking to grow your business into new markets and with innovative products. But this expansion requires a scalable eCommerce platform. Your colleagues need access to their data systems to run their daily operations. You don’t have time to call on tech support for each problem. 
Without the right e-commerce platform, your business won’t be able to satisfy customer demand without having to buy or integrate software on an ongoing basis.  You need a scalable platform that has all the features you will need now and in the future.

4.Endless reporting headaches

When your business grows, so does the process of collecting and sorting through data. With an inefficient eCommerce platform, you will also not have timely access to business intelligence and accurate information. When there is not enough accurate information to general a full report, then often these decisions are delayed or compromised putting the business or company in a potential at-risk situation.
To reduce the number of daily reporting headaches, companies need to identify and research those eCommerce platforms that will increase their visibility for maximum business results.

If any of these signs sound like you, come talk to us about our fully integrated eCommerce platform. For more information have a look at our partners and/or clients page or contact us for more information. 


Jessica de Heij

date published:

2 Jul 2019