E-commerce

Fashion for the planet

How a focus on sustainability wil help fashion retailers stay relevant

Across almost every industry consumers are pushing brands to take their environmental impact more into consideration – and those brands who respond will be well positioned to take the lead. For retailers and brands, focusing on sustainable practices is not only crucial to protect the environment, but also a key way to attract younger generations of consumers and drive long-term brand loyalty.

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Wednesday, February 12, 2020

Author: Jessica de Heij


4 signs that indicate you need to re-evaluate your current eCommerce platform

Nowadays, organisations in B2B and B2C need an integrated eCommerce platform to deliver the experience customers demand while also managing the complexities in the back end. Here are four signs that indicate it’s now time to re-evaluate your current eCommerce situation and upgrade to one that will support your growing online business.

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Tuesday, July 2, 2019

Author: Jessica de Heij


Alexa, what are the latest ecommerce innovations in retail?

How do you keep innovating and staying up-to-date with the latest trends in the market? In the last 10 years a lot has changed for brands and consumers with new technologies like AI (Artificial Intelligence), ML (Machine Learning) and IoT (Internet of Things). The rise of the mobile has made a huge difference in how we shop. But how will the next 10 years look like?

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Tuesday, April 30, 2019

Author: Jessica


Why mobile commerce is the future for B2B

According to Google, B2B buyers are getting younger (46% are 18-34 years old, 22% are 35-44 years old) and are now filling more and more senior roles. In addition, mobile internet usage has exploded. More than 50% off all searches come from mobile devices. This is a big opportunity for your B2B organisation, especially when your buyers are spending more time on their mobiles and tablets than on their laptops.

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Wednesday, March 6, 2019

Author: Jessica de Heij


Tuesday, June 26, 2018

Author: Insite Software