There are lots of benefits for business too
Video will increase time on page
On average, people will spend 2.6x more time on pages that have video. The more time customers spend on your pages, the more they’re engaging with your brand, and therefore your products.
It can drive wider exposure
With video content taking over social media sites like Instagram and Pinterest, creating videos that people want to share and pin will help you broaden your reach and exposure.
It can improve your SEO
Video has been shown to increase the number of clicks in PPC ads and the opening rate of email campaigns. Then, when it comes to SEO, you only have to look to YouTube – one the world’s most used search engines – to see the volume of traffic that video can drive. This report found that a page is 53 times more likely to be at the top of search engine result pages (SERPs) if it contains at least one video.
It helps build trust
Possibly the greatest limitation of eCommerce is that people can’t touch, smell, or taste online products. It’s not surprising that customers are often a little nervous their purchase won’t meet expectations. Almost 6 out of 10 people say that the presence of videos positively influences their purchasing decisions because it helps them to see and feel what they’re buying.
Overall, video leads to increased conversion
Video can dramatically increase rates of conversion – up to 85%. The power of visual storytelling and more engaging product information is an effective recipe that is increasing eCommerce conversion rates all over the world.