Social media for in-situ product shots and recommendations
While ideally, you’d upload imagery of all your products in-situ, that’s far too expensive an exercise for most retailers. With links to social media, you can instead leverage imagery of your products in use by your customers, as sportswear brand Running Bare has done. This engaging and authentic content lets customers see what things look like in real life, on real bodies, combined with those all-important endorsements from real people.
Move towards sustainability
Online shoppers have one thing in common - they research. They have all the world's knowledge just one screen away from your shopping cart. More and more, online shoppers are making buying decisions based on the ethics and behaviour of retailers.
That's a trend Max Shop spotted a couple of years back when they moved their company towards sustainable business practices:
"We're on a journey of change to create products that are kinder to the earth, purposely using natural, sustainable, high-quality fabrics o consciously design beautiful garments that are made to love and last."