The next generation of B2B decision makers; Millennials
According to a recent B2B report on millennials by Merit found that 73% are involved in making purchase decisions in B2B scenarios and one-third of them reported they are the sole decision-maker for their department. The way we used to do business is clearly changing, so how can you benefit from this opportunity as a B2B or wholesale organisation?
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Tuesday, October 29, 2019
Don't Get Buried by Massive Tech Stacks
Disruption in Distribution
It’s obvious that many mid sized distributors have tried to solve the problem of digital mandates by acquiring more technology, including expensive tech stacks. While technology is crucial of course, it’s not the solution. It’s the enabler of the solution. This small, but powerful distinction is creating disruption all on its own.
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