The top 10 benefits of B2B eCommerce

According to a 2018 Forrester survey, B2B buyer appetite for digital ordering tools is increasing. More than 70% of B2B buyers find buying from a website more convenient than buying from a sales representative.

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Tuesday, May 14, 2019

Author: Insite Software


Alexa, what are the latest ecommerce innovations in retail?

How do you keep innovating and staying up-to-date with the latest trends in the market? In the last 10 years a lot has changed for brands and consumers with new technologies like AI (Artificial Intelligence), ML (Machine Learning) and IoT (Internet of Things). The rise of the mobile has made a huge difference in how we shop. But how will the next 10 years look like?

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Tuesday, April 30, 2019

Author: Jessica


Don’t be Fooled by Flashy Frontends or Marketing Hype

As an eCommerce solutions partner, we often hear from clients whose eCommerce solutions have failed them. Unfortunately, many businesses are finding out that most of the eCommerce solutions on the market simply cannot handle the complexities of B2B.

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Friday, April 12, 2019

Author: Insite Software


Don't Get Buried by Massive Tech Stacks

Disruption in Distribution

It’s obvious that many mid sized distributors have tried to solve the problem of digital mandates by acquiring more technology, including expensive tech stacks. While technology is crucial of course, it’s not the solution. It’s the enabler of the solution. This small, but powerful distinction is creating disruption all on its own.

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Friday, March 15, 2019

Author: Insite Software


Why mobile commerce is the future for B2B

According to Google, B2B buyers are getting younger (46% are 18-34 years old, 22% are 35-44 years old) and are now filling more and more senior roles. In addition, mobile internet usage has exploded. More than 50% off all searches come from mobile devices. This is a big opportunity for your B2B organisation, especially when your buyers are spending more time on their mobiles and tablets than on their laptops.

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Wednesday, March 6, 2019

Author: Jessica de Heij