Don't Get Buried by Massive Tech Stacks
Disruption in Distribution
It’s obvious that many mid sized distributors have tried to solve the problem of digital mandates by acquiring more technology, including expensive tech stacks. While technology is crucial of course, it’s not the solution. It’s the enabler of the solution. This small, but powerful distinction is creating disruption all on its own.
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Why mobile commerce is the future for B2B
According to Google, B2B buyers are getting younger (46% are 18-34 years old, 22% are 35-44 years old) and are now filling more and more senior roles. In addition, mobile internet usage has exploded. More than 50% off all searches come from mobile devices. This is a big opportunity for your B2B organisation, especially when your buyers are spending more time on their mobiles and tablets than on their laptops.
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