While eCommerce used to be the domain of B2C businesses, more organisations are realising that seamless digital buying experiences add value to B2B transactions too. That’s not just about driving sales – it can deliver value to your client’s business and to yours on multiple levels, without undermining your ongoing relationship.

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Across almost every industry consumers are pushing brands to take their environmental impact more into consideration – and those brands who respond will be well positioned to take the lead. For retailers and brands, focusing on sustainable practices is not only crucial to protect the environment, but also a key way to attract younger generations of consumers and drive long-term brand loyalty.

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We live in a digital era. Today more than ever it is crucial for businesses to deliver strong online experiences. But what exactly is eCommerce? Why is it important for manufacturers and distributors to invest in an eCommerce solution built for the complexities of B2B as opposed to a solution more suited to handle B2C?

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From the changing B2B buyer to the trend toward self-service, see how the latest B2B eCommerce trends and statistics are impacting manufacturing and distribution.

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According to a recent B2B report on millennials by Merit found that 73% are involved in making purchase decisions in B2B scenarios and one-third of them reported they are the sole decision-maker for their department. The way we used to do business is clearly changing, so how can you benefit from this opportunity as a B2B or wholesale organisation?

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