Tuesday, November 3, 2020
Tuesday, September 8, 2020
The next generation of B2B decision makers; Millennials
According to a recent B2B report on millennials by Merit found that 73% are involved in making purchase decisions in B2B scenarios and one-third of them reported they are the sole decision-maker for their department. The way we used to do business is clearly changing, so how can you benefit from this opportunity as a B2B or wholesale organisation?
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Tuesday, October 29, 2019
B2B eCommerce
The art of cutting through the clutter of information
The clutter of information is present across both consumer-facing and B2B industries. Today more of the customer experience is moving online. Plus, eCommerce vendors who got their start in B2C are consistently moving into B2B to get a slice of the pie. This means that information is more muddled than ever before where B2B eCommerce is concerned.
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How product attributes can make a difference
An eCommerce study by the Nielsen Norman Group says, 20% of purchase failures are potentially a result of missing or unclear product information. Today, shoppers want high-quality product information that gives them enough detail to make a purchase decision and product attributes can help with that.
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