AdWords
Increase Traffic and Quality of Traffic
It is a tool that enables you to focus on users who are searching for the products you have on offer. AdWords can increase overall traffic but more importantly generate better quality traffic, as it is highly targeted and therefore more likely to convert.
Fast and Highly Measurable
When it comes to measuring success, you don’t have to wait months to see results.
Key metrics are measured not only on campaign level but drill down to individual keyword performance and allow for on-going optimisation to get the best return on investment.
Flexible
Campaigns can be customised to target specific locations, times of day, languages and device types. There is also the option to choose from different keyword match types to define how closely a search term needs to match your keywords or add negative matches to ensure your ad doesn’t show for products you don’t sell.
What’s more you can set a daily budget and limit the amount you are willing to pay for certain keywords. If a keyword doesn’t perform, it can be removed from an existing campaign and it is easy to increase daily budgets if your campaign could get more traffic as a result.