Future-proofing: Verge edges into online fashion space.
Verge, a well-established and recognised womens clothing fashion brand in New Zealand and Australia, decided it was time to create their own website presence.
They decided to have a site based around the idea of an online catalogue and branding tool. Verge.co.nz is a highly usable wesbite where customers can go to research Verge's latest collections, latest media exposure, enter competitions and receieve fashion updates from their favourite brand. Verge needed an extremely strong web design to reflect their brand, and their site needed to aid sales by informing customers about what products are on offer, how to wear them and where to buy them.
Solutionists provided Verge with a completely customised design, making the site both extremely attractive, and highly usable for Verge's target audience. We implemented our powerful Content Management System Max:Presence, which allows Verge to edit and update their content, images and categories whenever they like, without having the rely on us. Solutionists also created the site to allow for membership sign ups, meaning Verge can amass an online database.
To utilise this database we put Verge on our Max Mail Build package, a powerful email marketing module, which allows to Verge to easily create amazing and targeted emails that attract customers to their site, and influence their purchase decisions. The mail build package has fully built in analytics, meaning Verge is able to track the success rate of this marketing tool, making it a highly valuable asset to the business.